The Project


Created for Graphistudio, the company's need was to refresh its image and make the brand more interesting for new and current customers. We went towards a very specific aesthetic given the target we wanted to attract. The design phases we followed were: Design and conception of the products | Design and planning of the collection, selection of materials and colors, with relative combinations | Trend analysis and sustainable research | Design and creation of website and communication | Design and creation of a functional app to complete the color analysis collection and help with photo-based combinations | Design and creation of the new, high-performance and minimal order form | Design and creation of a magazine as a presentation tool for the project and the collection, and educational in the presentation and sales tool for its customers | we made all the images and videos | Collateral material such as brochures and flyers | we made sure that the aesthetics of the stand spaces at international fairs respected the identity of the collection | Design and creation of sustainable material mini boxes | Design and creation of a cleaning and conservation kit | Creation of the communication strategy. Tramontina collection is a constantly updated project, which evolves according to market needs and trend shifts.



"THE PRODUCTS"

—COLLECTION

Two minimalist white canvases with brown square accents displayed side by side showing geometric abstract art.
Light blue jewelry box or display case with black and white portrait in frame on top.
Two pink hardcover books with white text stand against a white background, showcasing minimalist design aesthetics.

Mood board


Inspiration, logo and color palette.

Photos by Jose Villa

Photos by Elisabetta marzetti

Teal photo album displayed on wooden shelf with sunlight streaming through window.

The project


Tramontina Collection conveys unique and timeless designs, with a contemporary and minimalist style. It is a composition of carefully selected materials with soft touch, organic origins and romantic colours, inspired by the Italian luxury lifestyle Dolce Vita dream with a natural, modern and sophisticated aesthetic.




White leather photo album with gold monogram 'RJ' on soft pastel background.
Cream colored photo album with gold monogrammed initials on mint green backdrop.
Elegant white photo album with gold embossed initials against watercolor background.

Brand Personality

Brand: Tramontina Collection by Graphistudio

Style: Romantic | Luxury | Organic

Insights: Sustainability oriented | Made in Italy craft

Proposal: Company Rebranding | Amplification of the offer | Open the doors to new and current customers to the Italian craftsmanship.


A light blue photo album or book displayed against a white fabric background.
A white open book with delicate pop-up paper figures displayed between crumpled tissue paper on a light background.
Open white photo album showing professional photography prints inside.
Elegant white hardcover photo album with minimalist design on light background.
Minimalist light gray photo album with embossed label on white surface.
A white photo album balances on a white sphere, tilting upward at an angle against a light background.
Close-up view of two dried poppy seed pods showing their textured surfaces and star-shaped tops.
Materials

Research & Sustainability

A key part of this project was to deliver to the world a collection in tune with the sustainable standards of today, to meet the needs of our customers and take conscious action not only for the collection but for the whole company, for a better and sustainable future.

Color Naming

London

A solid grey background texture with a smooth, matte finish.

This nuance of gray can it can complement colors ranging from soft yellows to bold pinks and orange

Laptop displaying 'Craft With Love' on screen sits on white surface with dramatic diagonal shadow pattern.

Lifestyle


view stories
Modern tablet device displaying a webpage design layout sits on a white surface with soft shadows.

Order Form

2D Configurator



Website

Preset System

a selection of wedding albums and options products for our store

THE CREATIVE PROCESS

WEB APP

Web App to help the creative process, with palette generator based on our materials and color codes.


A smartphone displaying a minimalist app interface rests on a white curved surface with dramatic lighting and shadows.

Collateral material


Marketing tools for photographers

( Photo | Video | Mockups )

Webb App

Swatch box materials

Longevity kit

Monthly Magazine

Flyers

Brochures

Catalogs


A Tramontina design book or catalog sits on a modern metallic side table with a grey box in the background.

THE MAG

A way to illustrate the products and all the insights of the collection to our clients on a magazine shape.

Three elegant photo albums in minimalist design featuring pink, blue, and white colors arranged on a neutral surface.
White textured photo album or portfolio book beside a matching box decorated with delicate white floral elements.
A collection of pastel colored books and photographs spread out next to a white gift box on a beige surface.
The word 'COLORE' appears in a gradient from brown to white to black letters against a plain background.

Longevity Kit

A plain white rectangular cardboard box with Lenzerheide text and a small red branding mark on top.
White product packaging box featuring minimalist design with cream-colored components and text visible inside.
Close-up view of the word 'Longevi' printed in gray text on a white surface.
Organized sock drawer shows neatly folded white, black and gray socks arranged in a tidy compartment.

#TRAMONTINAWITHLOVE