The Project
Created for Graphistudio, the company's need was to refresh its image and make the brand more interesting for new and current customers. We went towards a very specific aesthetic given the target we wanted to attract. The design phases we followed were: Design and conception of the products | Design and planning of the collection, selection of materials and colors, with relative combinations | Trend analysis and sustainable research | Design and creation of website and communication | Design and creation of a functional app to complete the color analysis collection and help with photo-based combinations | Design and creation of the new, high-performance and minimal order form | Design and creation of a magazine as a presentation tool for the project and the collection, and educational in the presentation and sales tool for its customers | we made all the images and videos | Collateral material such as brochures and flyers | we made sure that the aesthetics of the stand spaces at international fairs respected the identity of the collection | Design and creation of sustainable material mini boxes | Design and creation of a cleaning and conservation kit | Creation of the communication strategy. Tramontina collection is a constantly updated project, which evolves according to market needs and trend shifts.
"THE PRODUCTS"
—COLLECTION



Mood board
Inspiration, logo and color palette.
Photos by Jose Villa
Photos by Elisabetta marzetti

The project
Tramontina Collection conveys unique and timeless designs, with a contemporary and minimalist style. It is a composition of carefully selected materials with soft touch, organic origins and romantic colours, inspired by the Italian luxury lifestyle Dolce Vita dream with a natural, modern and sophisticated aesthetic.



Brand Personality
Brand: Tramontina Collection by Graphistudio
Style: Romantic | Luxury | Organic
Insights: Sustainability oriented | Made in Italy craft
Proposal: Company Rebranding | Amplification of the offer | Open the doors to new and current customers to the Italian craftsmanship.







Lifestyle
view stories

Order Form
2D Configurator
Website
Preset System

THE CREATIVE PROCESS
WEB APP
Web App to help the creative process, with palette generator based on our materials and color codes.

Collateral material
Marketing tools for photographers
( Photo | Video | Mockups )
Webb App
Swatch box materials
Longevity kit
Monthly Magazine
Flyers
Brochures
Catalogs

THE MAG
A way to illustrate the products and all the insights of the collection to our clients on a magazine shape.

Longevity Kit



